SFA Buyers Are Unhappy With Vendors

A report highlighting customer satisfaction among 1242 users of Sales Force Automation (SFA) products has been published by Independent IT Analyst Inc. The report valuated leading sales force automation solutions and offers information on implementation success/failure rates, best user interfaces and best reports. The report also compares vendors, such as Oracle, Salesforce.com, SAP and Microsoft, by customer satisfaction, return on investment and ease of use.

The report states that more than 40 percent of buyers would not make a purchase from the same SFA vendor again. Although this information is important for future purchasers of CRM and SFA products, the high percentage figure must be extremely disappointing to the major vendors. However, despite this fact, it is unknown how many users would actually terminate their current SFA system and purchase a product from a new vendor.

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