For more than 70 years, generations of British families have purchased a round tin of Cadburys' Roses chocolates for the holiday season. But Cadburys has decided to make Roses a nice shade of green. They are about to try a square box made from cardboard that can be easily recycled. Replacing the tins, which were introduced in 1938, will cut packaging by 45 per cent per pack and save more than 200 tons of steel each year. This holiday season there are many examples of the use of green packaging. But the Committee of Advertising Practice (CAP) recently tightened its code around "green marketing" after it was found that many businesses were exaggerating claims about the environmental credentials of their products. Because of the trend towards green products, many companies have been guilty of the trend now known as greenwash. CAP has reminded companies that claim specific environmental credentials should not be used without credible evidence.
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